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This study examines the role of logistics tools in optimizing marketing distribution and sales policy.

June 27, 2026Open Access

Logistics tools for optimizing marketing distribution and sales policy

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Conceptual analysis demonstrates integration of logistics tools optimizes distribution efficiency and enhances performance.

This study examines the role of logistics tools in optimizing marketing distribution and sales policy.
Conceptual analysis of logistics instruments.
Systematization of inventory management systems and transportation optimization models.
Evaluation of data-driven analytics in enhancing distribution efficiency.
Logistics tools improve coordination between marketing and supply chain functions.
Integration of logistics and marketing strategies reduces operational costs and enhances customer satisfaction.
A conceptual framework links logistics capabilities with marketing distribution performance.

Bezpartochnyi et al. (2026) studied this question.

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