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October 2, 2025The Turkish Online Journal of Design Art and CommunicationOpen Access

Messages Targeting Youth in the 2023 Turkish General Election Advertisements: A Comparative Analysis of Ak Party and CHP Campaigns

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MTMehmet Can TOKMAK

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Overview

Analysis reveals contrasting messaging strategies targeting youth voters in AK Party and CHP advertisements.

Key Points

  • 2023 AK Party advertisements emphasize past achievements and innovations, while featuring calming folk music.
  • CHP advertisements use dynamic visuals and words to actively engage young voters during the election campaign.
  • Using semiotic analysis, the study interprets the codes and symbols in both parties' advertisements focusing on youth.
  • The research identifies distinct messaging characteristics designed to appeal to Generation Y and Z over the last five years.

Cite This Study

Mehmet Can TOKMAK (2025) studied this question.

synapsesocial.com/papers/68de68e583cbc991d0a21017https://doi.org/10.7456/tojdac.1735899
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