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This is a Quantitative Study study.

The Impact of Integrity-Related Factors on Consumer Shopping Intention. An Interactive Marketing Approach Based on Digital Integrity Model

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Protection emerged as the primary driver of consumer shopping intentions, specifically influencing their purchasing decisions online.
The analysis, based on data from 260 respondents, highlighted trust, ethics, and security as significant factors driving consumer behavior.
Using partial least squares structural equation modelling, the research assessed the interactions of integrity-related factors in the digital market.
Findings underscore the necessity for e-commerce businesses to prioritize data protection and ethical transparency to cultivate consumer trust.

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Online survey reveals that data protection significantly drives shopping intentions in consumers, suggesting ethical practices enhance trust.

Florea et al. (2025) studied this question.

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Online survey reveals that data protection significantly drives shopping intentions in consumers, suggesting ethical practices enhance trust.