Translation Techniques In Bilingual Beauty Product Advertisements

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Qualitative analysis identifies translation techniques and their impact on meaning in bilingual beauty ads, implying cultural adaptation is key.

The analysis revealed that eleven out of eighteen translation techniques were identified and applied in the advertisements.
Dynamic equivalence was mainly achieved with strategies like adaptation and borrowing, showing cultural relevance.
Using a qualitative method, the research focused on bilingual beauty product ads from Maybelline, examining their translation effectiveness.
Findings emphasize how translation techniques impact meaning and cultural understanding in advertising contexts.

Primayani et al. (2025) studied this question.

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Qualitative analysis identifies translation techniques and their impact on meaning in bilingual beauty ads, implying cultural adaptation is key.