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October 2, 2025Journal of Economics Finance and Management StudiesOpen Access

Revitalising Heritage Through Innovation: Traditional Craftsmanship as a Driver of Sustainable Business Growth in Vietnamese Trade Villages

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TDThi Phuong Anh DONG

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Implication

Mixed-methods analysis reveals significant impact of innovation adoption on sustainable business growth in traditional craftsmanship, suggesting vital external institutional support.

Key Points

Innovation in traditional craftsmanship significantly enhances sustainable business growth.
Three mediating mechanisms include enhanced product differentiation and improved market positioning.
Institutional support and community embeddedness moderate the relationship between innovation and growth.
The study proposes a comprehensive framework integrating heritage preservation with innovation-driven growth.

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Thi Phuong Anh DONG (2025) studied this question.

synapsesocial.com/papers/68de68ea83cbc991d0a21634 https://doi.org/10.47191/jefms/v8-i9-60

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Implication

Mixed-methods analysis reveals significant impact of innovation adoption on sustainable business growth in traditional craftsmanship, suggesting vital external institutional support.

Revitalising Heritage Through Innovation: Traditional Craftsmanship as a Driver of Sustainable Business Growth in Vietnamese Trade Villages

Discussion

Member takes

Implication

Key Points

Cite This Study

Revitalising Heritage Through Innovation: Traditional Craftsmanship as a Driver of Sustainable Business Growth in Vietnamese Trade Villages

Discussion

Member takes

Implication

Key Points

Cite This Study

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