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October 2, 2025International Journal of Environmental Sustainability and Social ScienceOpen Access

Application of Quality Function Deployment in Improving Service Quality at PT. Yamaha Indonesia Motor Manufacturing

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Authors

ENEka NugrahaState University of JakartaRNRudi NugrohoNational Nuclear Energy Agency of IndonesiaWNWidiya NOORMAYASARIUniversitas Widyatama

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Overview

Mixed-methods analysis reveals QFD enhances service quality in motorcycle products, highlighting key customer satisfaction factors.

Key Points

  • QFD application improved service quality in line with customer expectations, leading to greater satisfaction with Yamaha products.
  • Key customer satisfaction factors include service ability and conformance, with aesthetic quality needing enhancement for better market position.
  • Mixed-methods approach combined surveys and interviews to identify essential customer requirements and inform quality improvements.
  • Addressing aesthetics could further strengthen Yamaha's competitive position in the Indonesian automatic motorcycle market.

Cite This Study

Nugraha et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3183cbc991d0a2223ehttps://doi.org/10.38142/ijesss.v6i5.1492
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