Peran Tiktok dalam Perkembangan Dakwah Islam di Kalangan Generasi Z

With the rapid growth of TikTok users, especially among young people and young adults, this platform has become one of the most widely used platforms for sharing religious content. The purpose of this study is to analyze the role of TikTok in the development of Islamic preaching among Generation Z. This study uses a qualitative approach and subjective strategy by analyzing TikTok content related to Islam. The results indicate that TikTok has become an engaging tool for raising awareness about Islam, conveying virtuous messages in an imaginative way, and building a strong community among Generation Z. This research implies that da'is or religious content creators should create more practical content to stimulate the thinking of the faithful and position Islam as a solution to various life challenges.