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October 2, 2025JURNAL MANAJEMEN BISNISOpen Access

The Influence of Social Media Marketing, Perceived Luxury Value, and Status Consumption on Purchase Intention of Jewelry Products with Moderation of Generational Difference and Peer Influence

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Authors

IEIvan EkaJEJesslyn ElfredaPSPutu Yudi Setiawan

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Overview

Quantitative analysis shows status consumption and peer influence drive purchase intention in different generations.

Key Points

  • Consumption status is a dominant factor influencing purchase intention among luxury jewelry consumers.
  • Peer influence significantly strengthens the impact of status consumption on purchase intentions in Generation Z.
  • Social media marketing does not directly affect purchase intention, yet platforms like Instagram remain influential.
  • Generational segmentation is crucial for luxury marketers to enhance digital strategies and engagement.

Cite This Study

Eka et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3683cbc991d0a22453https://doi.org/10.33096/jmb.v12i2.1199
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