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October 2, 2025JURNAL MANAJEMEN BISNISOpen Access

How New Product Development Affect Business Resilience of MSMEs in The Tourism and Creative Industry in Magelang

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Authors

MIMuhamad Wahid IbrahimUniversitas Muhammadiyah MagelangRMRochiyati MurniningsihUniversitas Muhammadiyah MagelangSRSyuhada Abdi Ra’uuf

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Implication

Quantitative analysis reveals that open innovation and competitive orientation improve business resilience in MSMEs, suggesting effective strategies for the creative industry.

Key Points

  • Open innovation and competitive orientation significantly enhance resilience in MSMEs, whereas customer-centricity does not impact it.
  • A quantitative analysis of 161 respondents shows that focusing on innovation drives organizational resilience in the creative industry.
  • Using multiple linear regression, the study identifies key factors that contribute to resilience, emphasizing strategic development.
  • Findings provide insights for MSMEs in the tourism sector, guiding improvements in resilience through market adaptability.

Cite This Study

Ibrahim et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3683cbc991d0a2245bhttps://doi.org/10.33096/jmb.v12i2.1279
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