Innovative activity of corporate-integrated structures in the system of activation of organizational resources of marketing management

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Analysis reveals the economic significance of integrated corporate structures in marketing management, suggesting strategies for resource activation.

Integrated corporate structures consolidate investment resources and enhance innovation processes, boosting effectiveness.
Statistical analysis of joint-stock companies in Ukraine highlighted innovative development challenges faced by corporate structures.
Methods like analysis, synthesis, and comparison helped assess the economic significance of integration in marketing management.
Identifying priority areas for innovation in corporate structures may enhance their competitive position against foreign businesses.

Gonchar et al. (2024) studied this question.

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Analysis reveals the economic significance of integrated corporate structures in marketing management, suggesting strategies for resource activation.