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October 2, 2025R&E-SOURCE

The influence of digital advertising on the current generation

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Authors

MMMiriam Mattova

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Overview

Observational analysis cites negative effects of digital advertising on body image in young females, suggesting a need for change.

Key Points

  • Digital advertising has significant influence on self-evaluation and behavioral outcomes in young women, leading to negative effects on body image.
  • The rise of photo manipulation software in advertising has altered societal norms around beauty and has shaped the industry's portrayal of women.
  • Advertising agencies' strategies often prioritize business goals over ethical considerations, which can harm the audience's self-perception.
  • There's a critical need to address the harmful impacts of digital advertising to foster healthier standards of body image and self-worth.

Cite This Study

Miriam Mattova (2017) studied this question.

synapsesocial.com/papers/68de70f583cbc991d0a234bfhttps://doi.org/10.53349/re-source.2017.i7.a513
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