Tech Talent for a Greener Future: The Impact of Green HRM and SDG 13 Commitment on Eco-Literate IT Graduates and IT Organizational Performance in Pakistan

Environmentalism is of increasing interest worldwide and the business stakeholders are demanding increased environmental responsibility from industries. Consequently, it is becoming a trend in industries to shift to green organizations from the traditional operations models, which is in line with the UN’s target 13.3 of SDG 13. The questions are whether the universities are playing their due role in helping to achieve target 13.3 ‘building knowledge and capacity to meet climate change’ and also, are the green-sensitized graduates contributing to the prosperity of organizations when the companies hire them. The level of environmental awareness among the masses in Pakistan and industrial performance are less explored subjects, despite, universities working to support SDGs through curriculum and creating their environment green. Hence, this research is to find such initiatives of the universities and their impacts on sub-goal 13.3 in Pakistan and to find whether the graduates learned the concepts of green from the environment-sensitized faculty moderated by the universities’ green environment. Further, whether the organizations are benefitting from such graduates. With the positivist approach, SEM has been used for testing five hypotheses based on the responses from 210 IT units using a convenience sampling technique. Results of this study reveal that there is a direct association between the curricula, including the environmental concepts, and the faculty members' awareness of environmental issues, which positively influences the environmental concerns of their students. A green university environment strengthens the influence of eco-aware faculty and graduates, ultimately contributing to organizational success and prosperity.