The Impact of Technological Literacy on Financial Digitalization: A Study on Generations

The ability of individuals to follow the technological developments in which they are involved, to perceive the technology of the age and to adapt it in line with their needs is expressed by the concept of technology literacy. The increasing technological literacy levels within societies have propelled companies towards digital transformations. Digitalization, an essential step for companies to efficiently utilize their resources, has begun to manifest its impact across all sectors. Technology, which is advancing at a high pace, has also started to transform the service sector. One of the foundations of the digital transformation of firms providing financial services is the ability of individuals to assimilate the innovations offered. It has brought about changes in both service production and communication channels with customers. This study is based on a sample of 463 individuals and includes findings on the level of technology literacy of different age groups and how this affects financial digitalization. The participants were reached by questionnaire method and the data obtained were analyzed by means of mean and standard deviation, t-test, regression, ANOVA and difference analysis through SPSS package program. In the results obtained, a significant relationship was found between technology literacy and financial digitalization and the difference of this relationship in terms of age generations was examined.