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October 2, 2025West Science Business and ManagementOpen Access

Analysis of the Effect of Promotion and Price on Buying Interest in Yummy Choice Coffee Gold at Indomaret

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Authors

CWCecep Abdul WahidPIPuji IsyantoNSNeni Sumarni

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Overview

Quantitative research shows significant effects of promotion and price on buying interest at Indomaret.

Key Points

  • Promotion and price significantly influence buying interest for Yummy Choice Coffee Gold at Indomaret.
  • Data from 95 respondents indicate positive effects of both promotion and price on purchasing decisions.
  • Quantitative verificative research approach utilized observations and questionnaires for data collection.
  • Findings highlight the importance of marketing strategies for product success in the beverage sector.

Cite This Study

Wahid et al. (2025) studied this question.

synapsesocial.com/papers/68de84bf5b556a9128e1bc8ahttps://doi.org/10.58812/wsbm.v3i03.2198
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