Possibilities and Prospects for the Development of Family wine tourism in Georgia

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Wine tourism creates new jobs and strengthens rural economies in Georgia, benefiting local families.
The research identified motivations for tourists engaging in wine tourism, informing development strategies.
A telephone survey provided insights into the needs of wine tourism product producers to support growth.
Family farms dominate Georgian viticulture, offering unique experiences that enhance relationships between tourists and producers.

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Observational study explores wine tourism growth in family-owned farms, highlighting rural economic benefits.

Vatsadze et al. (2025) studied this question.

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