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This article explores the dynamic potential and various developmental pathways for wine tourism in the Republic of Armenia. Given Armenia's extensive history and deep-rooted traditions in viticulture and winemaking, this sector presents unique opportunities for economic and cultural enrichment. The paper outlines the principal strategies for enhancing wine tourism in Armenia, examining both the established practices in viticulture and the operational dynamics at local winemaking sites. The primary aim of this research is to comprehensively analyze the developmental potential of wine tourism in Armenia and to propose strategic recommendations to enhance its growth and sustainability. Based on the research objectives, comparative analysis, scientific abstraction methods were employed. The object of article is wine tourism in Armenia, while the subject is the potential for differentiation within this sector.
Simon Iskajyan (Fri,) studied this question.