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This is a Quantitative Study study.

October 3, 2025Review of Islamic Social Finance and EntrepreneurshipOpen Access

It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention

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Halal certification significantly enhances consumer behavior, leading to increased purchase intention for MSMEs’ products.
A negative direct effect of halal certification on purchase intention emphasizes the mediating role of Gen Z consumer behavior.
Islamic marketing strategies positively affect consumer behavior and purchase intention, albeit to a lesser degree.
Government focus solely on MSME certification may induce consumer skepticism, necessitating complementary marketing initiatives.

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Implication

This study demonstrates how halal certification and Islamic marketing strategies shape Gen Z purchase intentions, highlighting critical implications for MSMEs.

Cite This Study

Saifuloh et al. (2025) studied this question.

synapsesocial.com/papers/68e02f40f0e39f13e7fa2868 https://doi.org/10.20885/risfe.vol4.iss2.art2

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Implication

This study demonstrates how halal certification and Islamic marketing strategies shape Gen Z purchase intentions, highlighting critical implications for MSMEs.

It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention

Key Points

Discussion

Implication

Cite This Study

It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention

Key Points

Discussion

Implication

Cite This Study

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Also Consider