Emotional intelligence management as a strategy to improve productivity in medium-sized companies: An analysis of the municipality of Comayagua, Honduras

Introduction: Improving the competitiveness of medium-sized companies depends on their ability to improve productivity. A key factor in achieving this is the development of emotional intelligence among employees, enabling them to successfully face and manage the business challenges of an increasingly globalized world. Methodology: The study analyzed the strategies implemented by medium-sized companies in the municipality of Comayagua, Honduras, to strengthen the emotional skills of their human talent. The research was based on a quantitative approach with a descriptive scope. Results: From the managers' perspective, the importance of emotional intelligence, their level of knowledge, and the benefits associated with its application were evaluated. Among the benefits, productivity, staff stability and satisfaction, improved handling of difficult situations, and customer service stood out. Conclusions: The findings underscore that emotional intelligence is a fundamental tool for promoting organizational effectiveness, as the regulation of emotions allows activities to be carried out with quality and warmth. Therefore, it is concluded that the development of emotional intelligence among workers contributes to improving the level of productivity of their company.