How consumer ecocentrism, altruism, and subjective norms drive green consumption behavior through the synergistic effect of value internalization

View Full Paper

Ask AI

Bookmark

Ecocentrism, altruism, and subjective norms significantly enhance green consumption behavior, driving sustainable choices.
Data analysis from 1,076 Chinese consumers illustrates how green perceived value mediates the relationship between values and behavior.
Employing structural equation modeling, the study uncovers pathways linking consumer values to green buying behavior.
The findings highlight the importance of governmental support in fostering environments that encourage green consumption.

Discussion

No takes yet. Share an insight, caveat, or question.

Analysis reveals consumer ecocentrism and altruism drive green consumption, indicating the significance of green perceived value.

Liu et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark