November 14, 2025SustainabilityOpen Access

Beyond Good Intentions: How Self-Interest and Civic Duty Shape Green Consumption Through Perceived Barriers and Social Capital

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Self-interest and civic duty significantly influence green purchase behavior in urban consumers.
Structural equation modeling reveals perceived cost and risk suppress green consumption, while social capital amplifies it.
The analysis finds that both motivations demonstrate comparably strong associations with green purchase behavior.
Interventions focusing on reducing costs and enhancing social capital may enhance green consumption rates.

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Analysis shows self-interest and civic duty drive green purchase behavior in urban consumers, indicating key barriers exist.

Chen et al. (2025) studied this question.

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