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October 3, 2025International Journal of Accounting and Economics StudiesOpen Access

Sustainable Business Practices in Coffee Shops: The Role of Marketing Innovation, Digital Marketing, and Branding Innovation Through Market Development

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Authors

APAri PrabowoAAAhmed AdamZSZhafira Nur Subhan

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Overview

Quantitative analysis finds digital marketing boosts business sustainability in Indonesian coffee shops, implying a need for innovation.

Key Points

  • Digital marketing significantly influences business sustainability with a beta of 0.410, indicating its critical role.
  • Marketing innovation and branding strategies also show positive significant effects on market development, highlighting their importance.
  • Using Structural Equation Modeling, the analysis captures strong interrelationships among the variables in coffee shops.
  • The findings suggest coffee shop owners should integrate digital and branding strategies for fostering sustainable practices.

Cite This Study

Prabowo et al. (2025) studied this question.

synapsesocial.com/papers/68e034f7f0e39f13e7fa32d2https://doi.org/10.14419/p0k0pc78
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Analysis of the Influence of Infinite Mindset Through Innovation and Learning Ability on Business Sustainability2025
  2. 2Sustainable Evolution: Investigating the Factors Contributing to the Transformation of Coffee Businesses from Unplanned to Well-Planned, Sustainable Enterprises in Padang2024
  3. 3The Influence of Digital Transformation and Business Model Innovation on the Operational Performance of Msmes: A Case Study of a Coffee Shop in Yogyakarta2025
  4. 4Radical Innovation, Competitive Advantage and Management Capability on MSME Performance in Coffee Shop Businesses2024
  5. 5The Effect of Market Orientation, Innovation, and Entrepreneurial Orientation to the Competitive Advantage of the Independent Coffee Shops in Indonesia2025 · 1 citations