What type of study is this?

This is a Content Analysis study.

October 3, 2025COMMICASTOpen Access

Interpretation of signs and markers in Whiteboard Journal writing in forming political communication for the 2024 Presidential Election

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Qualitative analysis reveals social media impacts political communication, suggesting TikTok profoundly shapes narratives.

Political communication messages are increasingly conveyed through social media platforms like TikTok, influencing public perceptions.
The study employed content analysis to examine posts from @whiteboardjournal, using semiotic theory for interpretation.
Short, viral videos can significantly reshape public perceptions of contentious leaders by integrating subtle political messaging.
This research highlights the critical role of media literacy in understanding political narratives on social platforms among Gen Z voters.

Pertiwi et al. (2024) studied this question.

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