October 11, 2025Deleted Journal

Viral Politics and Platform Power: TikTok’s Role in Shaping Electoral Discourse in Southeast Asia

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Qualitative analysis of TikTok's role in shaping electoral discourse, revealing implications for campaigning and disinformation.

TikTok enables grassroots content creation, allowing beyond traditional media control in Southeast Asia.
Engagement rates on user-generated memes in Indonesia surpassed 60%, highlighting humor's power in campaigns.
Influencers in Malaysia gained over 500,000 followers through authentic storytelling during elections.
The Philippines faced significant risks from disinformation due to coordinated influencer networks and emotional narratives.

Febriana et al. (2024) studied this question.

View Full Paper

Ask AI

Bookmark