What type of study is this?

This is a Experimental Study study.

October 3, 2025

The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects

View Full Paper

Ask AI

Bookmark

Authors

DBDanièle BourdinInstitut National de la Recherche Agronomique PFPhillip FrankhoferFH Campus Wien

Discussion

Member takes

Implication

Experimental study reveals how organic labels and natural imagery influence consumer preferences, suggesting key roles for green product skepticism and ethnocentrism.

Key Points

Organic labels and natural imagery enhance purchase intention through perceived eco-friendliness, emphasizing their importance in marketing.
The study involved 178 consumers and utilized structural equation modeling to analyze the impact of packaging cues on consumer behaviour.
Natural imagery's positive influence is reduced in consumers with high green skepticism, highlighting the complexity of consumer perceptions.
Environmental concern is linked to increased skepticism, pointing to challenges in effectively marketing sustainable products.

Cite This Study

Bourdin et al. (2024) studied this question.

synapsesocial.com/papers/68e03505f0e39f13e7fa3e7c https://doi.org/10.20429/amtp.2024.41

View Full Paper

Ask AI

Bookmark

Implication

Experimental study reveals how organic labels and natural imagery influence consumer preferences, suggesting key roles for green product skepticism and ethnocentrism.

The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects

Discussion

Member takes

Implication

Key Points

Cite This Study

The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider