This analysis highlights multicultural marketing trends in America and suggests improvements in consumer behavior understanding.
This state of the art paper attempts to view multicultural marketing research and practice through a reflective lens, in an effort to track the evolution of marketing to multicultural audiences in the American context. It also identifies gaps in current research and discusses the role academia can play in broadening our understanding of “multicultural consumer behavior."
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Neleen S. Leslie (2015) studied this question.
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