This study assesses multicultural marketing education in the U.S., suggesting ways to enhance curricula for practitioners' competence.
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
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Leslie-Piper et al. (2023) studied this question.
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