An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses

This paper contends that by integrating Federal Web resources into marketing courses using access and navigational experiential assignments to obtain international information published by the Federal government on STAT-USA/Internet (foreign country, industry and market reports) and USA Trade Online (U.S. export and import statistics) helps marketing students develop some of the cognitive, affective, and behavioral dimensions of intercultural competencies required of today’s cross-cultural managers. A model is offer to educators for integrating Federally-collected, organized, and Web-published international information into marketing courses. Findings from interviews, a pilot-test year, and a four-year follow on integration study helped to refine the model.