Structural equation modeling analysis shows positive effects of four perceived value dimensions on purchase intention in consumers, highlighting key experiential and service drivers.
The perceived value theory has a significant impact on customers’ purchase intention. This paper will take cultural and creative products as the research object, based on the structural equation model combined with the feature of cultural and creative products and taking quality value, innovation value, service value and experience value as the dependent variables, the four-dimensional conceptual model of perceived value and customer purchase intention was constructed and tested by the structural equation model to explore the intention of cultural and creative products. The results show that quality value, innovation value, service value and experience value have positive impact on customer’s purchase intention, and the perceived value has a positive impact on consumer’s purchase intention.
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Tang et al. (2024) studied this question.
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