Study on the influence of consumption perceived value on the purchase intention of Intangible Cultural Heritage Crafts cultural creative products

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This study examines Huizhou Xipi lacquer crafts’ experience-led products, utilizing a six-dimensional perceived value model. It confirms educational, experiential, and creative values positively influence purchase intention, with experiential value mediating price and social value effects. Designing intangible heritage crafts requires enhancing experience perception through innovation, education, social, and price elements to boost purchase willingness.