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September 25, 2024Journal of Health Communication

Narrative or Facts: Two Paths to Vaccine Advocacy

Freddie J. Jennings Rebecca B. Leach Brandon Lawson Elizabeth Welch Anna Gentry Sarah Buechner

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Abstract

The current study investigated the effectiveness of factual and narrative messages in promoting advocacy intentions among viewers of COVID-19 vaccination messaging. In an online posttest only experiment on Qualtrics online software, participants (

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Cite This Study

Jennings et al. (2024) studied this question.

synapsesocial.com/papers/68e5765bb6db64358751612f https://doi.org/10.1080/10810730.2024.2408289

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