September 23, 2024Journal of Communication and Management

An investigation of the factors leading to customer satisfaction with online food delivery services in India

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Authors

MKMohd. Asad KhanIntegral University AMAdeel MaqboolIntegral University

Discussion

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Implication

Survey reveals customer services, delivery behavior, and payment security drive customer satisfaction in food delivery, indicating key determinants of repeat orders.

Key Points

Customer satisfaction in online food delivery is directly driven by responsive customer services, delivery personnel behaviour, and online payment security.
Survey data from 514 participants, analyzed using the unified theory of acceptance and use of technology, confirms these factors shape intention to order.
Highlights that food delivery companies must optimize logistical conduct and transactional security to retain users as over 95 % of orders shift to mobile apps.

Cite This Study

Khan et al. (2024) studied this question.

synapsesocial.com/papers/68e57aefb6db64358751a89f https://doi.org/10.58966/jcm2024336

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Bookmark

Implication

Survey reveals customer services, delivery behavior, and payment security drive customer satisfaction in food delivery, indicating key determinants of repeat orders.

An investigation of the factors leading to customer satisfaction with online food delivery services in India

Discussion

Member takes

Implication

Key Points

Cite This Study

An investigation of the factors leading to customer satisfaction with online food delivery services in India

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider