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Drawing on the insights of media ecology, this essay explores the potential of media to mobilize representations, feelings, and habits to transform individuals into extensions of media themselves. Specifically, I undertake an analysis of the South Korean film Oldboy, which I argue demonstrates how, in the contemporary moment, media narratively and affectively mobilize individuals to become not only ideological subjects but also media appendages that, consequently, carry out cinema’s central functions.
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Gordana Lazić (2024) studied this question.
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