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September 20, 2024European Conference on Innovation and Entrepreneurship

Brand Communication Management of Startups in Portugal

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POPaula OliveiraPAPaula ArriscadoMPManuel Sousa Pereira

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Cite This Study

Oliveira et al. (2024) studied this question.

synapsesocial.com/papers/68e57d47b6db64358751cdc6https://doi.org/10.34190/ecie.19.1.2540
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Brand Development in Early-Stage Technology Startups: An Effectual Approach2025
  2. 2Digital Communication Strategies of Start-Ups in the Agri-Food Sector in Spain2026
  3. 3Breaking Through: The Impact of Branding on Early-Stage Brand Success2024 · 1 citations
  4. 4The brand-building process of B2B high-tech startups in an omni-digital environment2024 · 18 citations
  5. 5INVESTMENTS AND INNOVATION IN INTERNET MARKETING AS A COMPONENT OF MARKETING COMMUNICATIONS IN THE SYSTEM OF STRATEGIC MANAGEMENT OF STARTUPS ON THE NATIONAL AND INTERNATIONAL MARKET OF GOODS AND SERVICES IN CONDITIONS OF UNCERTAINTY2025 · 2 citations