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In the last few years, the World Tourism Organization (UNWTO) has reported that the tourism industry has expanded significantly. According to the annual survey of economic impact, despite a very complex and turbulent economic situation in 2023-2024, the travel and tourism sector recorded significant growth in global GDP last year, and this is forecast to repeat in 2025. Overall, tourism will remain a promising engine for greater economic development and sustainable growth across a wide geographic spectrum, with a particular focus on strengthening the position of the developing world as a sector of the economy. This global trend has a positive effect on the tourism profile of Azerbaijan, whose tourism industry has achieved significant development in recent years. Against the background of the new realities created by the post-pandemic era, the noticeable increase in tourism indicators in Azerbaijan brings the regional perspectives of its economic competitiveness to the fore. This article describes how competitive is Azerbaijan's T&T industry in today's global economic challenges. The possibilities of the tourism system of Azerbaijan to influence the South Caucasus are also analyzed.
Ibrahimov et al. (Thu,) studied this question.