Makeover Format Programs Analysis of Discourses on Body Modification

The body is an important means of communication and has been interpreted in various ways by different disciplines from past to present. With the various symbolic meanings attributed to the body, it has undergone changes throughout history and has affected culture and society in this process. Body modification refers to a change within the framework of the beauty ideal and has gained an importance that will affect large masses today, shaped by dynamics such as nature, tradition, beliefs, politics, power, ideology, industrialization, globalization, fashion, consumption, technology and medicine. Mass media, and especially television, influence the masses with the discourses they produce on body modification. Through the makeover format, which is one of the reality show program types, it directs especially women to the act of consumption and encourages modification in order to achieve ideal beauty.