A Critical Study of Behavioural Factors Affecting Mutual Funds Investors with Special Reference to Pune District

The recently developed field of behavioural finance makes an effort to comprehend and clarify how investors are largely affected by emotions and perceptive errors in their decision-making process while investing. Psychological work suggests that investors do not behave in such a way in many scenarios. The capacity and ability of individuals to resolve complicated issues is limited, especially decision on financial investment. Behavioural factors play a pivotal role in determining the investment decisions. The study attempts to probe the mutual funds investment decision-making process of investors of Pune district so as to frame a model regarding investment decision-making