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September 10, 2025International Journal of Accounting and Economics StudiesOpen Access

The Psychological and Behavioural Determinants of Mutual Fund Investment Decisions in Bengaluru: A Mixed-Method Approach

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Investment decisions in Bengaluru are strongly influenced by cognitive biases, especially overconfidence and herd behaviour.
Psychological forces and socio-economic factors like age and education shape investors' choices in mutual funds.
Findings underscore the importance of financial literacy and tailored advisory services to mitigate cognitive biases.
Integrating behavioural insights into investment strategies can enhance decision-making among mutual fund investors.

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Implication

Mixed-method analysis reveals cognitive biases and socio-economic factors impact mutual fund decisions in Bengaluru, suggesting a need for financial education.

Cite This Study

Uma et al. (2025) studied this question.

synapsesocial.com/papers/68c1d97154b1d3bfb60fac3c https://doi.org/10.14419/jn051k29

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Implication

Mixed-method analysis reveals cognitive biases and socio-economic factors impact mutual fund decisions in Bengaluru, suggesting a need for financial education.

The Psychological and Behavioural Determinants of Mutual Fund Investment Decisions in Bengaluru: A Mixed-Method Approach

Key Points

Discussion

Implication

Cite This Study

The Psychological and Behavioural Determinants of Mutual Fund Investment Decisions in Bengaluru: A Mixed-Method Approach

Key Points

Discussion

Implication

Cite This Study

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