The The action-oriented approach through a didactic experience of oralisation of written informative texts from the media

Introduction: This paper explains the genesis, development and compilation of the results of a didactic experience carried out as a teaching innovation project for the sole Spanish language subject in Advertising and Public Relations, a degree course at the University of Cadiz. Methodology: By working in pairs or in groups of three, a written source text (a news item from the written press) has been transformed into a written text but ready to be communicated orally. Results: It is an activity for the development and evaluation of students’ communicative competence in the Spanish language. It is either the linguistic elaboration and execution and video recording of a short series of television news, or the realization of an audiovisual interview and its conversion into a written one. Discussions: On the one hand, there has been oralization of a written text of an informative nature; on the other, there has been a transition from listening comprehension to written expression. Conclusions: The field of use of the language is that of the media. In both cases, news and prepared interview, a real communicative situation is staged in an audiovisual media that represents, in its first option, a situation of non-spontaneous speech.