September 1, 2024International Journal of Consumer Studies

The Salience of Less Important Product Attributes

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Attribute importance and product choice shift substantially after a negative consumption experience, elevating the salience of malfunctioning secondary features in subsequent decisions.
A series of experiments across 2 studies demonstrated that malfunctioning attributes gained salience in Study 1, occurring exclusively for moderately rated product attributes.
Highlights dynamic shifts in attribute importance, suggesting e-commerce platforms allow online reviews without time limits to reflect ongoing consumer consumption experiences.

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Implication

Experimental research reveals shifts in attribute importance after negative consumption experiences in online consumers, indicating that malfunctioning attributes alter subsequent product choice.

Cite This Study

Park et al. (2024) studied this question.

synapsesocial.com/papers/68e59d83b6db643587537bbd https://doi.org/10.1111/ijcs.13087

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Implication

Experimental research reveals shifts in attribute importance after negative consumption experiences in online consumers, indicating that malfunctioning attributes alter subsequent product choice.

The Salience of Less Important Product Attributes

Key Points

Discussion

Implication

Cite This Study

The Salience of Less Important Product Attributes

Key Points

Discussion

Implication

Cite This Study

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