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This research examines how online reviews influence student purchasing behavior and the role of consumer trust.

May 26, 2026Open Access

Role of Online Reviews in Shaping Student Buying Behavior

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This research examines how online reviews influence student purchasing behavior and the role of consumer trust.
Quantitative research approach using a structured questionnaire
Primary data collected from 475 students
Data analysis involved chi-square test, t-test, ANOVA, correlation analysis, and regression analysis.
Significant links between demographic factors and purchase intentions were identified (p<0.05).
Review usefulness and credibility were major predictors of purchase intentions (β, p<0.01).
Consumer trust significantly enhances the effect of online reviews on purchasing behavior.

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Quantitative research shows online reviews significantly impact purchase intentions in students, highlighting trust and information quality.

Manoj Gangwar, Narottam Gangwar, Sachin Gangwar, Shivani Sharma (2026) studied this question.

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Quantitative research shows online reviews significantly impact purchase intentions in students, highlighting trust and information quality.