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June 19, 2026Open Access

The Impact of Online Reviews on Consumer Buying Behavior –A Systematic Literature Review

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Authors

PRProf. Nisha RanaARAnanya Raj

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Overview

Systematic review analyzes how online reviews affect consumer decisions, highlighting cultural factors.

Key Points

  • This review aims to synthesize literature on the effects of online reviews on consumer buying behavior, focusing on psychological and demographic factors.
  • Systematic literature review of 53 studies sourced from Web of Science and Scopus.
  • Utilized thematic analysis and PRISMA model for evaluation.
  • Considered cultural and psychological dimensions relevant to Indian consumers.
  • Identified significant influence of online reviews on purchasing and re-purchasing decisions.
  • Highlighted the role of mediators such as psychological and demographic factors.
  • Explored opportunities for future research in the field.

Cite This Study

Rana et al. (2026) studied this question.

synapsesocial.com/papers/6a34dfcd65a5b0777af2ed88https://doi.org/10.5281/zenodo.20730470
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Also Consider

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  1. 1Impact of Online Reviews on Brand Reputation and Customer Purchase Behaviors in Online Retail Market2024 · 4 citations
  2. 2Online reviews in e-commerce: A bibliometric analysis of consumer decision-making2026 · 3 citations
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  4. 4Role of Online Reviews in Shaping Student Buying Behavior2026
  5. 5From Trust to Purchase: A Systematic Review of Online Review Valence, Credibility, and Consumer Intentions2025