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September 5, 2025PaperAsiaOpen Access

From Trust to Purchase: A Systematic Review of Online Review Valence, Credibility, and Consumer Intentions

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Authors

LSLina SetiawatiBandung Institute of TechnologyNRNazatul Shima Abdul RaniUniversity of Kuala Lumpur

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Implication

Systematic literature review reveals trust and authenticity influence consumer intentions, highlighting AI-generated content's role.

Key Points

  • The review identifies trust, authenticity, and emotional tone as essential in shaping consumer responses to online reviews.
  • Findings from 63 articles highlight the impact of online review valence and credibility on consumer intentions and decision-making.
  • Using PRISMA protocols, the review details six thematic clusters linking review features to consumer purchase intentions.
  • The study proposes a conceptual framework for understanding Gen Z consumers, emphasizing future research on visual content and ethics.

Cite This Study

Setiawati et al. (2025) studied this question.

synapsesocial.com/papers/68bb3ee82b87ece8dc9570a7https://doi.org/10.59953/paperasia.v41i4b.664
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Impact of Online Reviews on Consumer Buying Behavior –A Systematic Literature Review2026
  2. 2Role of Online Reviews in Shaping Student Buying Behavior2026
  3. 3Online reviews in e-commerce: A bibliometric analysis of consumer decision-making2026 · 3 citations
  4. 4Impact of Review Quantity, Review Quality, Reviewer Expertise, Product/Service Rating on Purchase Intention: The Moderating Effect of Consumer Trust2024 · 5 citations
  5. 5A Study on the Impact of Online Customer Reviews on Consumer Purchase Decisions in E-commerce Platforms2026