Answers are grounded in this paper and cite their sources.
Examines the influence of online reviews on consumer purchase decisions, indicating significant effects on shopping behavior.
This study examines the impact of online reviews and ratings on the purchase decisions of online consumers. It aims to understand consumer awareness regarding online reviews, their influence on buying behaviour, the level of trust consumers places in these reviews, and the impact of specific factors – such as rating scores, the number of reviews, and review quality on purchase decisions. The study is based on primary data collected from 107 respondents through a questionnaire. The findings indicate that most consumers check reviews and ratings prior to making a purchase and are more likely to buy products that feature higher ratings and positive reviews. Detailed reviews and high volume of reviews significantly influence consumer decisions and boost confidence in online shopping. However, many consumers remain concerned about the authenticity of online reviews due to the prevalence of fake or manipulated feedback. This study concludes that online reviews and ratings exert a substantial influence on consumer purchase decisions and play a pivotal role in online shopping behaviour.
No takes yet. Share an insight, caveat, or question.
Prof. (Dr.) Dharmendra Kumar Anjali Negi (2026) studied this question.
Synapse has enriched 8 closely related papers on similar clinical questions. Consider them for comparative context: