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October 3, 2025

Whose Opinions do We Trust? Some Thoughts on Online Product Ratings and Consumer Decision Making

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Authors

DADavid S. AckermanCalifornia State University, NorthridgeBGBarbara GroßFree University of Bozen-BolzanoJHJing HuJilin Normal University

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Implication

Experiments reveal online ratings influence purchase intentions, especially for higher-priced products.

Key Points

  • Online product ratings significantly influence consumer decision making, especially for high-priced items.
  • Experiments show consumers favor products with high ratings from peers over expert opinions.
  • User-generated reviews impact purchase intention more than expert ratings in specific contexts.
  • The study highlights critical implications for marketers and online brand communities regarding consumer trust.

Cite This Study

Ackerman et al. (2024) studied this question.

synapsesocial.com/papers/68e03505f0e39f13e7fa3e7dhttps://doi.org/10.20429/amtp.2024.31
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Whose Opinions do We Listen to? The Influence of Online Product Ratings and Price on Consumers2024 · 3 citations
  2. 2Impact of Online Reviews and Rating on Consumers' Online Purchase Decision2026
  3. 3A Study on the Impact of Online Customer Reviews on Consumer Purchase Decisions in E-commerce Platforms2026
  4. 4Effects of Online Consumer Ratings on Persuasion2023
  5. 5Online Reviews- An effective way to reduce perceived consumer risks of online shopping2024 · 1 citations