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June 21, 2024Journal of Applied Marketing TheoryOpen Access

Whose Opinions do We Listen to? The Influence of Online Product Ratings and Price on Consumers

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Authors

DADavid S. AckermanCalifornia State University, NorthridgeJHJing HuJilin Normal UniversityBGBarbara GroßFree University of Bozen-Bolzano

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Cite This Study

Ackerman et al. (2024) studied this question.

synapsesocial.com/papers/68e63d09b6db6435875ce9b4https://doi.org/10.20429/jamt.2024.110103
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