Methodological Approach to the Formation and Implementation of Sales Funnels Through Social Media (Using Youtube as an Example)

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This article is devoted to the development of a methodological approach to the formation and implementation of sales funnels in social media, using the YouTube platform as an example. The process of creating an effective strategy for promoting goods and services on video hosting is examined, encompassing the analysis of the target audience, development of a content plan, setup of targeted advertising, and optimization of the sales funnel. Special attention is given to constructing a multi-level sales funnel model that accounts for the specific nature of communication on YouTube. The key stages of implementing the developed methodology are described, along with criteria for evaluating its effectiveness. The proposed approach can be utilized by companies across various industries to increase sales and enhancebusiness profitability in the video segment of social media.