Information Management and User Engagement in Corporate Social Responsibility Communication: A Comparative Analysis of Chinese and Latin American Companies on WeChat and Facebook

China and America are world’s leading countries in technology, digitalization and advanced systems. Both countries seek to maximize their system qualities and customer-centered services to capture their engagement and long-term interaction. In this domain, this study investigated the impact of information system factors on users’ engagement with the mediation of corporate social responsibility (CSR). This study was structured according to quantitative methodology, wherein the data was collected through a survey questionnaire comprising close-ended questions on a Likert scale. The data was analyzed on SPSS 20 and AMOS 24.0. Using the SEM and specific indirect effects, the study encountered all designed paths as significant. Moreover, the comparative analysis revealed that both countries had a significant difference in terms of information system quality, CSR and user engagement with significance level >0.05 and 0.01. With these findings, this study shared valuable contributions, implications and suggestions for the policymakers, managers and IT experts that how far enhancing their information systems and their backend information and algorithms to gain an alleviated user engagement