Based on the Use and Satisfaction Theory to Study the Prevalence of Douyin in the Prd Region of China

With the rapid development of the Internet and new media technology, in recent years, such as Douyin, quickly and beautiful mobile short video software rising rapidly in China, with their unique easy tone and rich creative content led the mobile social from traditional text and pictures to short video transition, brought new form for the media communication. [2] This paper takes the "Douyin" App as an example to investigate it in the specific context of the Pearl River Delta region of China. As one of the important economic centers of China, the Pearl River Delta region plays a key role in the economic and social development, and has a significant driving role and strategic position. This paper will combine the use and satisfaction theory (U & G) in communication science to explore the reasons why Douyin is widely popular in the region, and how it meets the multiple media needs of users.