Influence of Return On Asset (ROA), Return On Equity (ROE) and Net Profit Margin (NPM) on Stock Prices (Manufacturing Companies in the Consumer Good Industry Sector on the IDX 2019-2022)

The aim of this research is to influence return on assets (Roa), return on equity (Roe) and net profit margin (NPM) on stock prices. The research method used is quantitative. The population was taken from Manufacturing Companies in the Consumer Good Industry Sector on the IDX from 2019 to 2022. Sampling used a purposive sampling technique. The research population was 68 sample companies. The data analysis technique used is descriptive statistical analysis, using multiple regression analysis methods, using the Statistical Package for Social Sciences (SPSS) Statistics software version 26. The results of the research are that Return On Assets and Return On Equity have a positive and significant effect on Stock Prices and Net Profit Margin has a negative and significant effect on share prices. The implication of this research is to provide additional information for investors to be more careful in investing.