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August 23, 2024Cogent Business & ManagementOpen Access

Influencer authenticity and intention to co-create brand value: an investigation of central and peripheral pathways

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Authors

SHShermeen HasanRiphah International UniversityHZHasan ZahidLiaoning UniversityAQAbdul QayyumUniversity of Haripur

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Hasan et al. (2024) studied this question.

synapsesocial.com/papers/68e5b146b6db64358754b00ahttps://doi.org/10.1080/23311975.2024.2393236
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Also Consider

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